Bridget Willard started her career with office work, earned a teaching degree, but returned to the office where she carved out a career in social media and marketing and ended up at a WordPress Plugin Development Shop.
Currently, she is the Marketing Manager for WordImpress whose flagship plugin is GiveWP.com — an online donation plugin, co-host of WPblab, and co-organizer of Women Who WP Meetup.
She blogs about social media and, of course, WordPress on her site at bridgetwillard.com.
WordCamp Session Title
Content Hacks for Nonprofits
Why Is This Important?
Nonprofits have more content than they think. Reusing content you’ve developed in creative ways can help with storytelling, recruiting volunteers, and, of course, donations.
How Did You Discover WordPress?
My Twitter friend Pam from Pam Ann Marketing said she wanted to meet us at WordCamp Orange County in 2013. My BFF/Blogging Buddy Carol Stephen and I went and Pam couldn’t attend. We’ve been going to WordCamps ever since. I built bridgetwillard.com in April 2015 — my first self-hosted WordPress site.
How Do You Use WordPress?
I’m the Marketing Manager for GiveWP.com, the most roubst donation plugin for WordPress.
How Has WordPress Impacted You?
I love WordPress because the entire trajectory of my career has been changed — forever. Before I was a secretary; now I’m a marketing manager. I wrote about it extensively here.
What Do You Do When Not Working?
If I’m not working, I’m chatting with friends, hanging out with my dog Sully watching Netflix, or walking by the ocean and taking photos.
What Is Your Favorite Candy?